This Work Package will cover all activities involving optimization of PENSUMO’s public awareness campaign. The goal is to promote savings plans by consumption and to position PENSUMO as its main reference, consolidating our leading status to be able to take full advantage of the market first mover factor. This will be achieved by 1) attending congresses and conventions, 2) updating and adjusting our dissemination strategy using feedback from the previous Work Packages, 3) publishing material (books, articles) on the subject of savings plans by consumption 4) joint partnering with interested third parties, 5) performing knowledge management procedures to secure our pool of expertise 6) monitoring eventual technological breakthroughs that could potentially help us increase our impact.
Description of Work
Task 6.1 – First Congress for Consumption Savings Plans – Month 1-24 – Task Leader: José Luis Orós – Preparation, organization and attendance to specialized congresses on consumption and savings plans.
Task 6.2 – Commercialization Plan Update – Month 1-24 – Task Leader: Nacho Forastieri – Our dissemination plan will be updated and adapted taking into account the results and lessons of our ongoing studies, surveys and market tests, along with the legal and market conclusions from our replication studies for the targeted expansion countries.
Task 6.3 – Book Publication – Month 1-24 – Task Leader: José Luis Orós – Release of book titled “Planes de Ahorro por Consumo, el futuro de las pensiones” (Saving plans by consumption, the future of pensions) in the Latin American and Spanish market. This book will contain the entire research and comparisons we have achieved during the last 3 years and will feature contributions from leading scholars in the field, such as Juan Royo Abenia and Roberto L. Ferrer.
Task 6.4 – Partnering efforts – Month 1-24 – Task Leader: Nacho Forastieri – Continuing process to deliver at least 15 partners in the insurance, large distribution, publishing, media and technological sector.
Task 6.5 – IPR and Knowledge management – Month 1-24 – Task Leader: Roberto L. Ferrer Serrano – Execute knowledge management procedures, such as getting NDAs with employees, internal invention disclosure procedures, trademarking, copyright registration or database rights.
Task 6.6 – Technology Watch – Month 1-24 – Task Leader: Jesús Sanz – Monitoring of technology and innovative solutions used by competitors, as well as regulatory and technical environment